(市场营销论文代写)豪顺电动车营销分析

(市场营销论文代写)豪顺电动车营销分析

                               (市场营销论文代写)豪顺电动车营销分析
摘要:随着全球经济的衰退,我国经济增速放缓,整个电动车行业都进入了调整期,整个产业的品牌格局和竞争格局正转变。通过对豪顺电动车南泉专卖店的市场调查,从调查的目的、对象、范围等内容,对无锡地区的电动车市场情况做了大致的了解。并且通过这次调查更好的了解无锡市场电动车的具体情况。首先会大致介绍豪顺电动车的企业经营状况,然后通过门店来了解,如何做好营销、维护客户关系和售后服
务。
关键词:电动车;市场调查;无锡
 Haoshun electric marketing analysis
Abstract: As the global economic recession, China's economic growth is slowing, the adjustment period, the electric car industry is the industry's brand pattern and the competitive landscape is shifting. By hao shun electric cars south springs boutique market research, from the survey, the purpose of the object, scope, content, such as for wuxi region made in electric market. And through this survey to better understand the wuxi market electric cars. Will first outline Howe along the electric enterprise management status, and then through the store to get to know, how to do marketing, maintenance of customer relationships and after-sales service Services.
Keywords: Electric vehicles; Market survey; wuxi

目录
一、豪顺电动车简介······································································1
二、豪顺电动车专卖店经营现状·······················································1
(一)电动车行业发展现状分析····················································2
(二)消费者行为分析································································3
1个体因素····  ·································································· 5
2心理因素········································································· 6
3社会因素········································································· 6
(三)主要竞争对手及其优劣势分析·········································· ·· ·7
(四)营销外部环境分析 ··························································· 8
三、豪顺电动车专卖店营销分析·······················································8
(一)营销活动分析···································································8
(二)销售管理分析···································································8
(三)服务售后分析···································································8
四、豪顺电动车专卖店的主要问题····················································8
(一)同行之间的恶性竞争··························································9
(二)电动车电池价格如何管控····················································9
(三)专卖店门面的布置·····························································9
(四)售后服务的改善································································9
五、提出的解决方案······································································9
六、总结·····················································································9
七、参考文献··············································································10

 

参考文献
[1]贡俊;盛晓兰; 我国电动车产业发展的选择; [A];第七届中国小电机技术研讨会论文集[C];2002年
[2]现代营销理论与实务》徐鼎亚主编,中国金融出版社,是普通高等教育“十一五”国家级规划教材和国家教委2l世纪高职高专规划教材。
 

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