Automobile network marketing analysis study
Abstract: in today's auto industry has been long-term development has a variety of mature marketing model, but with the development of the society and appear the development bottleneck in recent years, various manufacturers have in exploring new sales channels. With the continuous development of e-commerce, the combination of car sales and network became a must. Automobile network marketing as the name suggests is a way of using the Internet network marketing, network now contains a variety of ways, and more and more to the mobile network equipment. Now society, all manufacturers are also actively try various ways to network marketing, find more customers, especially now the main consumers more using online way to learn about the world. Network marketing can be more convenient to communicate with consumers, and know my own shortcomings. We also emerged a large number of domestic automobile network marketing companies such as: car home, easily Shared and so on. But everything has advantages and disadvantages, we want to rational view.
Keywords: car sales, network and after sales
1 . 毕业设计论文············································1
2 . 第一章 汽车传统的营销模式·······························1