(代写网络营销论文)汽车网络营销分析研讨

(代写网络营销论文)汽车网络营销分析研讨

                             (代写网络营销论文)汽车网络营销分析研讨
摘要:当今汽车行业已经经过长期的发展已经有了各种成熟的营销模式,但是随着社会的发展以及近几年出现的发展瓶颈,各个厂商都已经在发掘新的销售渠道。随着电子商务的不断发展,汽车销售与网络的结合成了必须。汽车的网络营销顾名思义就是一种利用互联网网络的市场营销方式,现在网络包含多种方式 ,并且移动端的网络设备越来越多。现在社会,各个厂商也在积极的尝试各种途径进行网络营销,发掘更多的客户,尤其是现在的主力消费人群更多的利用网络途径去了解世界。网络营销的可以更方便的去与消费者沟通,并且了解自己的不足加以改进。我们国内也涌现出一大批汽车网络营销企业例如:汽车之家、易车网等等。但是一切事物都有优劣,我们要理性的看待。
关键词:汽车销售、网络、售后
Automobile network marketing analysis study
Abstract: in today's auto industry has been long-term development has a variety of mature marketing model, but with the development of the society and appear the development bottleneck in recent years, various manufacturers have in exploring new sales channels. With the continuous development of e-commerce, the combination of car sales and network became a must. Automobile network marketing as the name suggests is a way of using the Internet network marketing, network now contains a variety of ways, and more and more to the mobile network equipment. Now society, all manufacturers are also actively try various ways to network marketing, find more customers, especially now the main consumers more using online way to learn about the world. Network marketing can be more convenient to communicate with consumers, and know my own shortcomings. We also emerged a large number of domestic automobile network marketing companies such as: car home, easily Shared and so on. But everything has advantages and disadvantages, we want to rational view.
Keywords: car sales, network and after sales

  目     录                               
1 . 毕业设计论文············································1
2 . 第一章 汽车传统的营销模式·······························1
       第一节   传统汽车营销模式的三个阶段·················2
       第二节 目前主流的营销模式··························2
   第二章 我国当前的网络营销的背景························5
       第一节 网络营销大环境······························5
       第二节 汽车行业的先行者····························6
       第三节  网络营销的展望·····························10
   第三章 汽车营销模式及对策·····························11
       第一节 自身网络站点建设···························11
       第二节   搜索引擎推广·····························13
       第三节  综合门户网站的推广·························13
       第四节  社交网络的推广·····························14
   第四章  汽车网络营销的优劣势···························15
       第一节  汽车网络营销的优势·························15
        第二节  汽车网络营销的劣势·························17
    第五章  总结与展望·····································19
       第一节 总结········································19  
       第二节 展望········································19  
3.致谢·····················································21
    4. 参考文献················································22   

参考文献
   [1] 浦维达.汽车营销[M].上海:上海三联书店,2004.
   [2]戚树林.汽车市场营销[M].北京:机械工业出版社,2007.
[3]陈永革.汽车市场营销[M].北京:高等教育出版社,2008.
[4] 胡杨娟.移动营销[M].北京:人民邮电出版社,2015
[5]时启亮、陈育君.网络营销.[M].北京:中国人民大学出版社,2015

 

 

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