礼貌原则在英语商务信函中的应用

礼貌原则在英语商务信函中的应用


礼貌原则在英语商务信函中的应用

摘要:近年来,随着经济贸易的不断发展,商务信函在商务事物中占据了越来越重要的地位。礼貌原则作为一个基本要求,在不同的信函中都要有所体现。本文通过对商务信函实例的分析,对礼貌原则在商务信函中的应用做了一些分析。同是也阐述了一些自己的观点。另外也对好消息和坏消息的传达与劝说别人是的礼貌原则做了简单的分析。

关键词:商务信函,礼貌原则,策略应用

Application of Politeness Principle in English Business Correspondence

Abstract: In recent years, with the continuous development of economic trade, business letters have become more and more important in business affairs. As a basic requirement, politeness principle should be reflected in different letters. Through the analysis of the case of business letter, this paper makes some analysis on the application of politeness principle in business letter. At the same time, some own view point are also being elaborated. In addition, I made a simple analysis of the good news and bad news communication and the politeness principle of persuading others.

Key words: Commercial Correspondence; Politeness Principle; Strategy Application

I Introduction

As an important carrier of international business activities, the Business English Correspondence is an important means of communication between the two parties in international trade and plays an important role in international business communication. The politeness principle is also the basic requirement of a business letter and should be reflected in different business letters.

According to the politeness principle of brown and levinson, this paper makes some analysis on some usage strategies of business letter, and also analyzes the application of politeness principle in the letter. Then I also passed on some good news bad news communication has made some analysis, the good news and bad news is not the same, whether it's tone, sentence structure or sentence expression is not the same. It is important to consider different business situations and the choice of politeness strategies in the context of business correspondence.

Contents

I Introduction 1

II Sever categories of politeness principles and the application 2

2.1 The strategy principle 2

2.2 Principles of generosity 3

2.3 Principle of praise 3

2.4 Modesty principle 4

2.5 Principle of sympathy 5

III The application of politeness principle in business correspondence 5

3.1 Vocabulary 5

3.2 Structure 6

3.3 Mood 6

IV The application of good news in English business letters 8

V The application of bad news in English business letters 9

VI The application of the principle of politeness in persuasion 11

VII Conclusion 12

Bibliography

[1] 刘文君. 礼貌原则在商务信函汉英翻译中的应用[D]. 中南大学. 2012

[2] 王建坤. 礼貌原则在商务英语拒绝信函中的应用研究[D].东北财经大学. 2011

[3] 林雁峰. 礼貌原则在商务英语信函的应用研究[D].内蒙古师范大学. 2013

[4] 洪芳. 商务英语信函的特点及礼貌原则的体现[D].物流工程与管理. 2015(1)

[5] 樊玉霞. 礼貌原则在商务英语信函写作当中的应用[J].开封大学学报.2008 , 22 (1)

[6] 唐恒. 现代商贸工业[J]. 湖北:中国商办工业杂志社. 2016

[7] 王珺. 吉林农业科技学院学报[N]. 吉林:吉林农业科技学院. 2011


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